How to Advertise Your Business on Facebook and Twitter

innumerable ways to advertise online today. With platforms like Facebook and Instagram Ads platform, Twitter Promoted Ads, the competition is fierce — And Google Ads (formerly Google Ad-words) is one of (if not the) best way to reach your target audience.

How to Advertise on Facebook in Ng

FACEBOOK ADS
Facebook advertising can appear to be complicated and expensive. However, in this quick guide, you’ll learn that is far from the case.
Follow these quick steps

CREATE BUSINESS PAGE
First step is to make sure you create a business page if you haven’t already, it is very important you have set up a business page before continuing.

Click here to create one.

CHOOSE YOUR MARKETING OBJECTIVE
Click on Create Ads. This option is near the bottom of the drop-down menu.

Right after you click on Create Ads, a new dialog will open up to you, and then you need to choose your preferred marketing objective.

 DETERMINE YOUR AUDIENCE
Every second there are 20,000 people on Facebook and 745 million daily mobile users, so make sure you target your ad to your preferred audience {location |gender |age |language}
Aim the right set of audience with detailed targeting.

CUSTOMIZE YOUR AD PLACEMENT AND PLATFORM
If you want to select specific ad placements, make sure you check the “Edit Placements” box, then select your preferred options in the resulting menu.

You can manually choose where you want your ads to show, nevertheless once Automatic Placements (Recommended) is checked, Facebook show your ads in places where they’re likely to perform best.

 SET PREFERRED BUDGET AND SCHEDULE
You have the option to choose from the Daily Budget or Lifetime Budget
If you chose the Lifetime Budget option, type how much you’re willing to spend into the text box

The minimum required for daily ads is $1.00 per day
Choose the start date for your ads by clicking the “Start” date box and choose a date from the drop-down menu, and you can determine the time at which they go live.

CREATE YOUR FACEBOOK AD
After setting all your ad preferences, click the blue button just below the page to save all of your selected options.

Ensure to keep your Ad short, this will help you get users to engage more with your Ad. The right image and media files, the right catchy title for your Ad and rest more will go a long way on how your Ad gets to prospective users.

Scroll down and click Confirm. This will begin showing your Ad as soon as your scheduled ad date hits.

How to Advertise on Twitter in Nigeria

TWITTER ADS
On Twitter, you can either set up a twitter ad or promote your tweet; this guide will focus more on setting up your own Twitter promoted Ad.

If you’re looking to build up your audience, Twitter Ads offer a bit more
In the steps below, you’ll learn how to create your own Twitter Ad.
So do read thoroughly!

DETERMINE YOUR TWITTER AD OBJECTIVE
You have eight objectives to choose from, and you can see the details of each objective once you select one on the Twitter Ads page.

 SET YOUR AD PREFERENCES
Once you select your preferred objective, high time to name your ad campaign on the next page.

Make sure you choose the right preferences for your ad, including the start and end date of your Ads | how much money you want to invest in your Twitter Ads campaign | and also create an ad group for your campaign
Ad groups are just individual ads that consist of their own budgets, audiences, and start and end date —whilst under your main Ad campaign.

SELECT YOUR TARGET AUDIENCE
It’s very important to customize your audience, so you will only be paying for engagement from users who might be interested in your content and learning about your product or service. {Gender |Location |Age |Language |Device}

ALSO you can target by keywords and User interests/followers

REVIEW AD PREFERENCES & SELECT “PROCEED”
Once you’ve customized your target audience’s interests or location, hit “Next” and Twitter will show you a preview of your Ad preferences, including your total bill.

Choose your preferred payment method and launch your first Twitter Ad!
#Credits